1980’s – Where it all began
This is our founder and CEO, Guka, with his mum and inspiration, Nina.
Nina started experimenting with fruit and veg smoothies during her pregnancy when doctors found she was suffering from an Iron deficiency – they suggested she juice spinach and apples to increase her Iron levels naturally. Nina started experimenting with fruit and veg combinations and loved the results so much she brought Guka and his two sisters up drinking her smoothies (which also proved a great way to get her kids to drink their greens!)
And so it began..
Skip forwards almost 30 years and Guka’s still drinking homemade fruit and veg smoothies, but life has become increasingly busy making it harder to maintain a healthy diet. Frustrated to find that the only smoothies available in shops were heat pasteurised and full of sugar, Guka decided it was time for a change. He was determined to find a way of creating something as good as his Mother’s homemade smoothies, but in a more convenient form.
Savsé Smoothies Was Born
Told by industry experts that heat pasteurisation was the only way, Guka fought to find a better preservation process, refusing to compromise on taste, quality or nutrition. After 2 years of testing, the very first Savsé product was produced using High Pressure Processing (HPP) – a non-thermal preservation process that deactivates the nasties, without reducing the nutritional value of our all important fruit and veg.
At A Store Near You
Since our first production run in January 2013, we’ve enjoyed some great successes; our rapid expansion proudly making us the UK’s fastest growing Smoothie brand over the last two years! Now stocked across the UK, from Harrods through to Tesco, we’re committed to ensuring our products are accessible to the majority, not just the few.
True to our commitment to change the food and drink industry for the better, we’ve added cold-pressed baby food to the mix! My First Savsé is proud to be Europe’s first truly fresh baby food; found in the chilled section we’ll be changing the way parents feed their babies for the better. Click here to find our more about My First Savsé.
Find us in a store near you.